Cancer Research Alliance to offer online shopping site featuring great deals and discounts from more than 600 top retailers

FOR IMMEDIATE RELEASE
November 18, 2008

BUFFALO, NY –  Roswell Park Cancer Institute (RPCI), one of 12 world-class cancer centers in the Cancer Research Alliance (CRA), and Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced the launch of a new online shopping mall to raise money for cancer research. Just in time for the holiday shopping season, consumers can now visit www.ShopforCancerCures.org and make purchases from more than 600 leading online merchants.  A portion of each purchase will benefit cancer research done by Roswell Park Cancer Institute.

Starting today, consumers can shop at www.shopforcancercures.org for their holiday shopping needs and help fight cancer without having to fight a crowd.  Highlights of the online shopping mall include:

•        Hundreds of discounts and coupons from more than 600 merchants
•        Free shipping offers
•        Special, limited-time offers
•        Comparison shopping across 20 million products

Roswell Park Cancer Institute and the CRA are dedicated to empowering individuals to make a positive change in driving breakthroughs in cancer care. 

“This is a win-win situation – consumers can shop for holiday gifts while, at the same time, helping to raise money to fund innovative cancer research,” said Donald L. Trump, MD, FACP, president and CEO of RPCI. “We turned to Mall Networks for this project because we’re confident that its online shopping solution will make it simple, convenient and enjoyable for people to do their shopping and make a difference in the fight against cancer. The new online mall is the perfect complement to our 2008 Paint Box Project holiday card collection, and we encourage everyone to take advantage of these unique opportunities to help save lives."

Ben Kaplan, COO of Mall Networks, said, “We are delighted to support the CRA in its efforts to raise money for these highly regarded cancer centers this holiday season by offering the most exciting online shopping program for consumers.  Driving consumers to actively support the CRA is crucial to the success of the Shop for Cancer Cures campaign, and our online shopping program is an effective way to help reach this goal.  With this new online mall, we’re proud to help the CRA to simultaneously engage holiday shoppers and accelerate cancer research.”

About Roswell Park Cancer Institute
Roswell Park Cancer Institute, founded in 1898, is the nation's first cancer research, treatment and education center. The Institute was one of the first cancer centers in the country to be named a National Cancer Institute-designated comprehensive cancer center and remains the only facility with this designation in Upstate New York. RPCI is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation's leading cancer centers; maintains affiliate sites; and is a partner in national and international collaborative programs. For more information, visit RPCI's website at www.roswellpark.org, call 1-877-ASK-RPCI (1-877-275-7724) or email askrpci@roswellpark.org. 

About The Cancer Research Alliance
The Cancer Research Alliance is comprised of 12 National Cancer Institute-designated comprehensive cancer centers representing varying geographic areas of the U.S. All of its participating facilities are designated by the National Cancer Institute (NCI) as comprehensive cancer centers—a distinction shared by only 39 institutions in the country. The NCI designation as “comprehensive” acknowledges the breadth, depth and integration of the cancer centers’ laboratory, clinical, and population-based research programs.

About Mall Networks
Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 100 million members. Industry leaders including JPMorgan Chase, Delta, Upromise, Verizon, Shop.org, and Virgin rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.

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