For Immediate Release
July 1, 2005

Roswell Park Medical News Stories Nationally Recognized

BUFFALO, NY – The Department of Marketing, Planning and Public Affairs at Roswell Park Cancer Institute (RPCI) recently received two awards for its medical news stories from the Videographers Awards, an international awards program.

“The Paintbox Project” won the Award of Excellence in the Video Productions/Non profit category. The award of Excellence is awarded to projects that judges deem to be written, produced, shot and edited in an exceptional manner.

“Flow Cytometry” won the Award of Distinction in the Video Production/VNR category. The award of Distinction is awarded for projects which clearly exceed industry standards.

To view these and other videos, please visit our multimedia newsroom.

The Videographers Awards honors talented individuals and companies in the video production field, including production companies, advertising and public relations firms, corporate communications departments, cable and broadcast television operations, government agencies and schools. Entries are judged against a high standard of excellence rather than against each other.

The medical news stories, produced by MediaSource, Dublin, OH, are distributed to the top 50 television markets in the United States and provide an educational, informational video news story regarding cancer prevention, research, diagnosis, and treatment at the Institute.

“We are proud that our video news releases received this recognition from the Videographers Awards,” said Laurel DiBrog, Vice President, Marketing, Planning and Public Affairs, RPCI. “These awards reflect the hard work of the media team who continually fosters the advancement of cancer communications.”

MediaSource, a Dublin, OH based corporate and commercial video production company, was founded in 1998. The media relations firm is dedicated to creation, production and distribution of video communications specializing in health care. MediaSource management has 50 years combined experience working in the media.

Roswell Park Cancer Institute, founded in 1898, is the nation’s first cancer research, treatment and education center and is the only National Cancer Institute- designated comprehensive cancer center in Upstate New York.  RPCI is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers.  For more information, visit the RPCI website at www.roswellpark.org, call 1-877-ASK-RPCI (1-877-275-7724) or e-mail askrpci@roswellpark.org.

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